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About us

Get to meet the team behind our blinds, curtains, shutters and awnings.

Meet the Team

As the son of the original founders Martin and Vera, business has always been in Simon’s blood. A natural entrepreneur with a sharp eye for the economy and an appetite for asking the right questions, he steers the business forward with vision and passion. When he’s not working, you’ll find him cycling through the Purbecks, spending time with the family dog or encouraging his children to flourish.

Simon
Managing Director

As the son of the original founders Martin and Vera, business has always been in Simon’s blood. A natural entrepreneur with a sharp eye for the economy and an appetite for asking the right questions, he steers the business forward with vision and passion. When he’s not working, you’ll find him cycling through the Purbecks, spending time with the family dog or encouraging his children to flourish.
Creative to the core, Jo is the driving force behind sales and brand identity. With a background in fashion retail, high street window dressing and management, she loves helping both homes and businesses create comfortable, stylish spaces through thoughtful shading solutions. A big fan of shutters and curtains, Jo also enjoys family life, walking the dog and mentoring work experience students.

Jo
Head of Sales & Online Marketing

Creative to the core, Jo is the driving force behind sales and brand identity. With a background in fashion retail, high street window dressing and management, she loves helping both homes and businesses create comfortable, stylish spaces through thoughtful shading solutions. A big fan of shutters and curtains, Jo also enjoys family life, walking the dog and mentoring work experience students.
One of the longest-serving members of the team, Melanie is known for her exceptional organisation and efficiency. She ensures the accounts side of the business runs like clockwork and always has a handy home remedy or health tip to share with her colleagues.

Melanie
Accounts Manager

One of the longest-serving members of the team, Melanie is known for her exceptional organisation and efficiency. She ensures the accounts side of the business runs like clockwork and always has a handy home remedy or health tip to share with her colleagues.
Melissa brings energy and dedication to the team as a full-time office superstar. Outside of work, she’s a powerlifter and skilled soft furnishings maker. With her strong work ethic and collaborative spirit, she keeps the office running smoothly alongside her colleague and friend, Beth.

Melissa
Office Administrator
& Customer Support

Melissa brings energy and dedication to the team as a full-time office superstar. Outside of work, she’s a powerlifter and skilled soft furnishings maker. With her strong work ethic and collaborative spirit, she keeps the office running smoothly alongside her colleague and friend, Beth.
Beth balances her part-time role with life as a busy mum to her young daughter. With a background in high street fashion and a keen eye for interiors, she’s both friendly and empathetic — always happy to help customers find the perfect solution. Her approachable nature and teamwork with Melissa make a winning combination.

Beth
Customer Support
& Administrator

Beth balances her part-time role with life as a busy mum to her young daughter. With a background in high street fashion and a keen eye for interiors, she’s both friendly and empathetic — always happy to help customers find the perfect solution. Her approachable nature and teamwork with Melissa make a winning combination.
Attentive, patient, and passionate about interiors, Tracy is a valued part-time advisor known for her commitment to customer service. She loves helping people choose the perfect curtains, awnings, and shutters. In her spare time, she enjoys dog walks in the forest with friends & family.

Tracy
Product Consultant
(North/East Dorset)

Attentive, patient, and passionate about interiors, Tracy is a valued part-time advisor known for her commitment to customer service. She loves helping people choose the perfect curtains, awnings, and shutters. In her spare time, she enjoys dog walks in the forest with friends & family.
Gary brings years of hands-on experience and a practical, resourceful approach to his role as an advisor and fitter. With a background in upholstery and land management, he loves problem-solving and helping customers achieve their vision. Outside of work, he enjoys the good life with his chickens, children, dogs, and, of course, his wonderful wife.

Gary
Senior Sales Consultant
(West Dorset)

Gary brings years of hands-on experience and a practical, resourceful approach to his role as an advisor and fitter. With a background in upholstery and land management, he loves problem-solving and helping customers achieve their vision. Outside of work, he enjoys the good life with his chickens, children, dogs, and, of course, his wonderful wife.
With a background in the beauty industry, Barbara has a talent for helping customers visualise their perfect space. Friendly and down-to-earth, she enjoys the simple pleasures of family life with her husband, two children, dogs and close friends.

Barbara
Product Consultant
East Dorset & Hants Border

With a background in the beauty industry, Barbara has a talent for helping customers visualise their perfect space. Friendly and down-to-earth, she enjoys the simple pleasures of family life with her husband, two children, dogs and close friends.
With over two decades of experience, Tom is a true expert when it comes to advising and fitting shading solutions. His favourite products are shutters and awnings, and when he’s not working, he’s usually busy with his children, in the gym or enjoying a game of football.

Tom
Consultant & Fitter

With over two decades of experience, Tom is a true expert when it comes to advising and fitting shading solutions. His favourite products are shutters and awnings, and when he’s not working, he’s usually busy with his children, in the gym or enjoying a game of football.
Known for his friendly, cheeky personality (and his love of biscuits and tea), Adam takes genuine pride in his work. A devoted dad balancing family life with two sons and his partner’s two daughters, he’s committed to treating every customer’s home with the same care and respect he would his own.

Adam
Fitter

Known for his friendly, cheeky personality (and his love of biscuits and tea), Adam takes genuine pride in his work. A devoted dad balancing family life with two sons and his partner’s two daughters, he’s committed to treating every customer’s home with the same care and respect he would his own.
The newest member of the team, Darren brings calm leadership and plenty of experience as a dedicated football coach and father of three. He’s fitted into the team seamlessly, offering a reassuring and thoughtful approach to every customer interaction.

Darren
Fitter

The newest member of the team, Darren brings calm leadership and plenty of experience as a dedicated football coach and father of three. He’s fitted into the team seamlessly, offering a reassuring and thoughtful approach to every customer interaction.

Over 30 years of experience

We offer you the best advice on the most suitable products.

We bring you an array of samples, all sourced throughout the UK, in the comfort of your own home so you can easily match with your interior and make a simple and stress-free decision without delay. We can talk to you about the best and most up to date Blinds & Curtains on the market, what works and what doesn’t work and why. We have over 30 years combined experience of interior and exterior, commercial, and home use window shading solutions, and love to share it with our potential clients, chat to us about Blinds, Curtains, Shutters, Awnings and Solar Protection.

Meet the team
Measuring up with Ashley Blinds

Satisfaction Guaranteed

With over 20,000 satisfied customers, Ashley Blinds are the market leaders when it comes to all types of curtains, shutters and blinds. Our wide selection of colours and styles gives you complete freedom to choose something that suits you, and our expert consultants provide a relaxed approach to measuring and fitting. For more information and to arrange a free appointment, contact us today on 01202 649 649.

FREE advice

We give you expert guidance to help you make your choice. We measure precisely, no worries for you and we give you a firm quote which lasts for 28 days.

FREE to choose

Most people want their blinds straight away. Others take a little more time for reflection. Whatever sort of person you are we will help you when you want us to and leave you alone when you don’t. When you wish to order, telephone us. We will make your blinds and come and fit them. It’s that easy.

If we get it right for you our business will flourish and grow. You are our best referral. Without you we have no business. So yes, we have your interests at heart.

Home appointment with Ashley Blinds
Ashley Blinds covers Dorset, Hampshire and beyond

Areas We Cover

Based in Poole, we operate across most of Dorset and Hampshire. We cover all of the wider Bournemouth Christchurch Poole conurbation, including Ferndown, West Moors, Corfe Mullen, Creekmoor, Wimborne, Branksome Park, Lilliput, Whitecliff, Canford Cliffs and Sandbanks. We have completed projects right across Dorset including, Sherborne, Shaftesbury, Gillingham, Stalbridge, Blandford, Verwood, Bere Regis, Wareham and Swanage. We have also serviced customers in Hampshire including Burley, Ringwood, Fordingbridge, Highcliffe, New Milton, Barton on Sea and Lymington.